Since we were children, we have been taught to turn off the lights when they are not needed - if you weren't, you need to question your parents! We also learnt not to print unless absolutely essential (it's also written at the bottom of bank emails!). Although, there is still a massive carbon footprint that we are not as aware even if it is getting bigger and bigger. Can you take a guess on what this is?
The internet's carbon footprint. Since the creation of the world wide web, we have been designing and launching increasingly energy-demanding websites.
Resorting to the use of sustainable design on our websites not only helps save the environment,but also improves the user experience.
Applying good user experience design to your digital product by reducing the number of clicks for users to get something done, and consequently the time users need to spend on the website is great both for customer experience and for the carbon-footprint of your product.
On top of that, lighter and faster websites are easier to load and navigate, which is really the cherry on the top.
If you're looking into making your website (or app) more efficient today, these are the two things I would focus on first:
- Performance Optimisation: Think of pointless high-res pictures in a 150x150px square or a distracting animations which don't add any useful interactions, but slow down the loading time of each page.Fast page navigation, will keep user engaged and increase satisfaction.
- Green hosting: Reduce the carbon footprint of your website by switching to a green web hosting which ensures that your website is powered by a company that purchase renewable energy.
Let's get started switching the web!